Sorry I missed you

As a business owner, you may have encountered a unique character in your sales team – the “Widget Fairy.” This whimsical individual excels at finding potential customers, sprinkling them with your products or services like magical widgets, but often forgets the critical part: ensuring that your company gets paid. In this article, we’ll explore five key strategies for transforming your “Widget Fairy” into a profitable salesperson who not only brings in customers but also ensures a steady stream of revenue.

The business landscape for SMEs is characterized by diverse needs, goals, and challenges, where success depends not merely on monetary resources but on aligned and strategic financial solutions.
Many commercial financiers often misinterpret SME needs by offering generic financial solutions, thereby missing the actual requirements of the business.

Business owners frequently shy away from non-traditional finance options, deterred by the perceived higher costs compared to traditional bank loans. While the rates may seem steeper at a glance, this narrow focus often blinds them to a far graver financial risk: the colossal opportunity cost of acting too late. As projects get stalled, credit lines dry up, and options vanish one by one, the financial bind tightens, often beyond repair. This is a poignant case study illustrating the devastating consequences of delayed financial intervention.